A Deal Worth Singing About

01Miranda Lambert is one of the biggest names in Country music and her trio, The Pistol Annies, is climbing the charts with a new album, which makes a newly minted deal with a local startup company an announcement worth toasting with a glass of wine.

Perhaps with her own wine to be produced, bottled, labeled and marketed right here in Brownfield.

Texas Custom Wine Works has cemented a deal with the country singer to manage her “Red 55” line of seven wines at its new facility nearing completion southwest of the city, just off C.R. 460 between F.M. 403 and the Lamesa Highway.

The line is well known and available at multiple retailers in East Texas, but TCWW’s involvement, as well as an agreement with a large distributor, will ramp up production of the seven wines, as well as distribute them through as many as 28 states.

Every bottle will include fine print saying that the wine was produced and bottled in Brownfield, Texas.

“This is a big deal for our company and it’s a big deal for Brownfield,” said Tony Bowen, Vice President of Sales for TCWW.

“We’re very excited to be working with Miranda and she’s excited about it also. It’s a win-win for us all.”

The local company is equally excited about a new venture featuring Lambert’s Pistol Annies.

TCWW is creating an entirely new product that will carry the country trio’s likeness and isn’t available anywhere else.

“We have developed four flavors of highly carbonated wines that we are going to sell in a four-pack of 12-ounce beer bottles,” Bowen said. “The product is called Pistol Annies Punch. Three of the bottles will be three different flavors, with each featuring one of the girls. The fourth bottle will be a mixture of the other three that we call the punch. It’s a very tasty drink that we think will sell very well and the group is thrilled to be involved.”

Bowen said Lambert is a Texan to the core and is excited to be working with a Texas company.

He said she could have chosen to market the new product through a larger company like Budweiser or Coors, but she wanted to “start small and grow big” rather than being just another product in a long list at a bigger company.

The deal with Lambert, which is only one contract the company is working, calls for TCWW to produce as many as 20,000 cases of her wine annually — the same amount the company’s founders estimated they would have to produce each year to be financially successful.

“We are already outgrowing everything we thought we would have,” Bowen said. “The response has been out of this world. I think we’ll probably handle 100,000 cases this year and will only continue to grow from there.”

The TCWW building in itself is impressive.

What looks like just another metal barn from a distance actually is a ground-breaking facility in the wine making industry.

It features the largest cold storage room of any winery in Texas, a barrel room with a capacity for 3,000 barrels, a tasting room, office space and two apartments ready to house visiting wine makers.

Terry County is known in the wine industry across the state and the nation as one of the best locations in the world to grow wine grapes.

Having this facility only optimizes the potential of local fields, according to Dusty Timmons, co-manager of TCWW.

“This facility gives vineyards and wineries much more flexibility,” Timmons said. “We really allow them the option of a safety net that helps them even out their business through the highs and lows of growing grapes. And the vineyard business is only going to grow in Terry County.”

Timmons said there are currently about 800 acres of grapes in the county, but 8,000 are needed.

“We’ll get there,” he said. “It’s going to take a while, but I’ll see it in my lifetime. This facility will help spur that growth. We allow the growers to reduce some risk.”

TCWW will also help local vintners decide which varieties of grapes do best in Terry County.

Bowen said plans call for a vineyard on site with different varieties and experimental vines to see which do well in the sandy loam soil of Terry County.

Other plantings will include fruit trees and hops, a key ingredient in making beer.

“Our future expansion could include a brewery on site as well,” Bowen added. “Our options are wide open and we are looking forward to what the future holds. Brownfield has so much potential, it’s hard to even keep up.”

By Brian Brisendine, Courtesy The Brownfield News

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